EasyJet.com is a British airline that offers low cost online traveling services. Geneva, Madrid, Bristol and Paris are a few of its busiest routes. As a realization of customers’ demand, it launched a new route between Glasgow and Amsterdam. More interestingly, easyjet.com has proudly served around 29 billion bacon baguettes.
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EasyJet is a British airline headquartered in London (London Luton Airport). It was established in March of 1995, seeking to adopt the business model of Southwest Airlines, a low-cost US carrier, and hoping to adapt the model to Europe. During the first year EasyJet was launched, the airline operated just two routes within the United Kingdom, starting in October of 1995: London Luton to Glasgow and London Luton to Edinburgh. These inaugural flights were supported by the following advertising campaign, “Making flying as affordable as a pair of jeans – £29 each way,” in keeping with the company’s philosophy to offer the lowest-cost flights in Europe.
Since its inception over 16 years ago, the company has grown in leaps and bounds, enabling its first international route in 1996 (London Luton to Amsterdam) and not stopping to look back ever since.
In 1997 EasyJet launched its website which enabled customers to make online bookings as of 1998. Appropriately, the company encouraged customers to “cut out the travel agent.”
As low fares for European flights were particularly attractive to customers in Switzerland, where flights have been traditionally the costliest among all Western European countries, EasyJet had a stroke of genius in March of 1998 to acquire a Swiss charter operation; the newly-acquired Swiss operation was then renamed “EasyJet Switzerland” with headquarters in Geneva International Airport. This move has been momentous in EasyJet’s history, making it a household name across Europe. By December of 1999, EasyJet was voted the best low cost airline in Europe.
Currently, EasyJet has bases in 20 airports in Europe, operates over 200 airplanes, and offers over 500 routes between 118 countries, which now include not only countries within Europe but also those in North African and West Asia. As of June 2009, over 50% of all EasyJet passengers originate from outside of the United Kingdom.
EasyJet, just like other low-cost carriers, does not offer a complimentary meal or beverage service on board; however, passengers have the option to purchase food and drinks directly from EasyJet flight attendants. Food items usually include various sandwiches, snack packs, and desserts, while drinks menu includes the usual hot drinks, soft drinks and certain alcoholic beverages.
Furthermore, to be able to keep operating costs low, EasyJet charges for checked baggage; however, you can get a discount on a per bag basis if you prepay online. In 2006, EasyJet introduced “speedy boarding” – its term for priority boarding. Priority boarding is important to certain passengers who are concerned about sitting in the front of the airplane, for example, as EasyJet does not provide numbered seats to its travelers.